Table of Contents

This Open Access Textbook has been designed to be navigated in a number of different ways. You can Choose to work through the Chapters and Sections in a sequential, linear manner, or follow links between and across pages to learn about the particular elements of media studies which interest you. On the right-hand side of each page there is a navigation tab that will show you where you are within the book at any given moment.

Introduction and How To Read This Text

Part One: Reading Media Texts

Analysing Texts: Theory and Method

Communication & Culture

Semiotics & Language


Part Two: Culture and Contexts


Discourse and Institutions

Democracy and Public Spheres

Media Effects


Part Three: Production and Structures

Political Economies


Globalisation & Convergence


Part Four: Audiences & Identity

Audience Research

Consumer Cultures

Identity and Fan Cultures

Postcolonialism Race and Ethnicity


To cite this text, we suggest:
Media Texthack Group (2014) Media Studies 101 – A Creative Commons Textbook. [retrieved date]:

The ISBN for this work is: 978-0-473-28649-1.